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26 www.autosubindustry.comBitkom, Germany%u2019s digital association, will be joining forces with partners in industry to illuminate the challenges posed by software-defined vehicles, with a particular focus on cybersecurity. HighTech4Mobility is also addressing the EU Data Act, a highly relevant topic that has been occupying the industry for a number of years now.There is also a keynote speaker and panel discussion planned for the first day of the trade fair. The Technical University of Braunschweig is taking a hands-on approach by giving visitors the chance to put new vehicle monitoring software to the test in two demo vehicles throughout the trade fair. ;Year-round dialogue on future technologies HighTech4Mobility builds on multiple formats with which Automechanika Frankfurt has been promoting dialogue in the run-up to the trade fair. These include the international HEY/PIONEER receptions in Berlin and Las Vegas, as well as the Innovation4MobilityTalk in Munich and the %u201cBeyond Parts: How AI is reshaping the automotive aftermarket%u201d webinar organised in partnership with Google Cloud and the Boston Consulting Group.Thanks to events like these, HighTech4Mobility is able to build on a year-round industrydialogue and deliver new ideas from international events and specialist formats for the trade fair this September.